Accessibility Statement
Last updated: March 10, 2026
Our Commitment
Prime Loan Advisors is committed to ensuring that our website is accessible to all visitors, including individuals with disabilities. We believe that every person should have equal access to the information, tools, and services we provide — regardless of ability.
We continuously work to improve the accessibility and usability of our website, and we welcome feedback from our users to help us do so.
Accessibility Standards
We strive to conform to the Web Content Accessibility Guidelines (WCAG) 2.2, Level AA as published by the World Wide Web Consortium (W3C). These guidelines help make web content more accessible to people with a wide range of disabilities, including:
- Visual impairments (blindness, low vision, color blindness)
- Hearing impairments
- Motor impairments and limited dexterity
- Cognitive and neurological disabilities
- Speech disabilities
- Photosensitivity and seizure disorders
Accessibility Features
Our website includes the following accessibility features and accommodations:
Navigation and Structure
- Semantic HTML5 elements used throughout for proper document structure
- Consistent navigation across all pages with clear link text
- Logical heading hierarchy (H1 → H6) for screen reader users
- Skip-to-content links for keyboard users
- Meaningful page titles on every page
Visual Design
- Sufficient color contrast ratios between text and background colors
- Information conveyed through means beyond color alone (icons, text labels, patterns)
- Resizable text that reflows properly at higher zoom levels
- Responsive design that adapts to different screen sizes and orientations
Interactive Elements
- All interactive elements (buttons, links, forms) are keyboard accessible
- Visible focus indicators on interactive elements for keyboard navigation
- Form inputs include descriptive labels and clear error messages
- Accordion components and expandable content are operable via keyboard
- Touch targets sized appropriately for mobile and tablet users
Calculators and Tools
- All calculator inputs have clear labels and descriptions
- Results are announced to screen readers when calculations update
- Deal health indicators use both color and text labels for accessibility
- Slider inputs include keyboard support and ARIA labels
Motion and Animation
- Animations respect the
prefers-reduced-motionsystem setting - No content relies solely on animation to convey meaning
- Auto-playing content can be paused, stopped, or hidden
Assistive Technology Compatibility
Our website is designed to be compatible with common assistive technologies, including:
- Screen Readers: JAWS, NVDA, VoiceOver (macOS/iOS), TalkBack (Android)
- Speech Recognition: Dragon NaturallySpeaking, Windows Speech Recognition, Voice Control (macOS/iOS)
- Screen Magnification: ZoomText, built-in OS magnifiers
- Keyboard Navigation: Standard keyboard tab, arrow, enter, and escape key patterns
- Switch Devices: Compatible with standard switch input methods
Ongoing Efforts
We are continually working to improve accessibility across our site. Our ongoing efforts include:
- Regular accessibility audits and testing
- Training our team on accessibility best practices and inclusive design
- Incorporating accessibility considerations into our development process
- Testing with screen readers and assistive devices during development
- Prioritizing and remediating accessibility issues as they are identified
Known Limitations
While we strive for WCAG 2.2 AA conformance, some content may not yet fully meet all criteria. Known areas we are actively working to improve include:
- Some third-party embedded content (scheduling widgets, social media embeds) may have accessibility limitations outside our direct control
- Older PDF documents may not be fully accessible — we are working to remediate or replace them
- Some complex interactive elements may have limited screen reader support in certain browser/AT combinations
We are committed to addressing these limitations and appreciate your patience as we work toward full conformance.
Feedback and Assistance
We welcome your feedback on the accessibility of our website. If you encounter accessibility barriers, have difficulty accessing any content, or need information in an alternative format, please contact us:
- Email: info@theprimeloanadvisors.com
- Phone: (609) 200-1004
When reporting an accessibility issue, please include:
- The web address (URL) of the page where you experienced the issue
- A description of the problem
- The device, browser, and assistive technology you were using (if applicable)
We will make every effort to respond to accessibility feedback within two business days and will work to provide the information or assistance you need.
Third-Party Content
Our website may include links to or embed content from third-party services (scheduling tools, social media, mapping services). While we select partners that share our commitment to accessibility, we cannot guarantee the accessibility of third-party content.
If you encounter accessibility issues with third-party content on our site, please let us know and we will work to find an accessible alternative.
Legal Compliance
This accessibility statement reflects our commitment to providing equal access in compliance with:
- Americans with Disabilities Act (ADA) — Title III requirements for public accommodations
- Section 508 of the Rehabilitation Act — Federal accessibility standards
- WCAG 2.2 Level AA — International web accessibility standards
- New Jersey Law Against Discrimination (LAD) — State accessibility requirements
Need content in an alternative format or have accessibility feedback? We're here to help.